Men Love Fannies!

I love this vintage underwear advertisement. The underwear is almost like a bra for your butt. It’s hilarious. They look so uncomfortable and ridiculous I can’t imagine anyone ever wearing them. “The Living End” and the “Open End” both feature an elastic front panel to “maintain the flattest of tummies” and “the ‘living end’ gently pushed up for a natural rounded look” while the “Fanny Falsies” offer secret fanny pocket that contain pads for a more curvy look.

            Although the look of these undergarments is humorous, it also says something about how far women will go to fit the media’s image of beauty. The look and description of this underwear seems uncomfortable and their purpose is to change how a woman’s body looks in order to be more desirable. Not only that, but the slogan for these shapers is “Men Love Fannies”. The draw of the panties is that men will like you more and find you more attractive if you wear them. This ad implies that women should dress for the enjoyment of men rather than to make them feel good and confident about their bodies. This ad tells women to seek validation for their bodies from men. This ad objectifies women and is no different from many ads geared towards women today. So while at first this ad seems ridiculous and funny, it is part of the barrage of media that damages a woman’s body image and self-confidence.

Here's the article where I found this picture(and the others in it are pretty funny too): http://www.buzzfeed.com/patricksmith/insane-magazine-adverts-that-would-never-get-made-today